Home ›› 09 Dec 2020 ›› World Biz
Robi has introduced an innovative digital initiative, Retailer Liquidity Management service for its retailers.
The service will empower retailers to avail Easyload recharge anytime as an advance to facilitate their business operations by simply dialing a USSD code, said a press release.
Robi has partnered with the Mutual Trust Bank (MTB) and fintech company, YABX to launch this service.
This anytime, anywhere ubiquitous availability of liquidity for retailers will help to achieve multiple objectives, including retailers getting access to immediate Easyload top-up, avoiding 'low balance' failure scenarios, improving retailer and end-customer experience, etc.
The Robi retailers will also be able to choose from multiple product options, i.e. 1-day, 3-day, or 5-day loan as per their business requirements.
Robi's Managing Director and CEO, Mahtab Uddin Ahmed termed this initiative as a milestone achievement towards complete digitalization of the company's distribution network.