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Nike profits dip on lower sales in North America, China

AFP . New York
28 Jun 2022 11:34:06 | Update: 28 Jun 2022 12:03:03
Nike profits dip on lower sales in North America, China
Nike shoes are seen displayed at a sporting goods store in New York City, New York, US, May 14, 2019. — Reuters Photo

Lower sales in North America and China dented Nike's quarterly results as the sports giant on Monday projected modest revenue growth amid the strong dollar, rising inflation and other headwinds.

The Oregon company -- which has enjoyed strong pricing at times during the pandemic but also faced Covid-19 factory lockdowns in Asia that have crimped its inventories -- reported lower profits for its fiscal fourth quarter.

ALSO READ: Strong China sales boost Nike results, shares rise

For the quarter ending May 31, Nike reported profits of $1.4 billion, down five per cent from the prior year on a one per cent dip in revenues to $12.2 per cent.

Neil Saunders, managing director of GlobalData, a retail consultancy, said the results were "reasonably good" but with some unfortunate "devils in details."

These include the tough North American inflationary environment, which has led some consumers to cut back on discretionary investments.

ALSO READ: Nike to temporarily close all stores in Russia

Another issue is China where lockdowns "are creating sudden swings in consumer behavior," Saunders said in a note.

"In theory, there should be a recover as China reopens, but this could quickly be reversed if further lockdowns are imposed."

Shares retreated as Nike forecasted revenues of flat to "slightly up" in the coming quarter.

ALSO READ: Nike warns on holiday delays, cuts full-year sales estimate

Nike Chief Financial Officer Matthew Friend said the company was monitoring consumer behavior over "implications of high inflation" and adopting a "cautious approach" to Greater China given the country's restrictive Covid-19 policies.

Friend also said the forecast reflects a drag from the strong dollar in overseas markets, as well as the continued hit from lofty freight costs and supply chain investments.

Shares dropped 3.0 per cent to $107.20 in after-hours trading.

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