To celebrate the upcoming Pahela Baishakh (Bengali New Year), e-commerce platform Daraz has launched the Bengali New Year (BNY) campaign, offering a wide range of discounts on various categories of products.
The campaign will continue till April 14, 2022, during which customers can enjoy exciting offers and vouchers, said a press release on Tuesday.
“Pohela Boishakh is the most happening event in our ethnic perspective. To rejoice in this ethnic uniqueness, Daraz is providing a wide range of special offers and discounts," said Daraz Managing Director Syed Mostahidal Hoq.
“As the country’s largest online marketplace, we at Daraz felt responsible to align ourselves with this unique spirit of Bengali culture and celebrate the occasion through this campaign to enhance the festive aura for our customers,” Daraz Bangladesh’s Chief Marketing Officer (CMO) Md Tajdin Hassan said regarding the campaign.
To facilitate the customers’ payments throughout the campaign, Bkash will offer 10 per cent cashback on prepayments. Additionally, customers can avail of up to 10 per cent discounts while prepayment through LankaBangla Finance, BRAC Bank, HSBC and Prime Bank cards.
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Under the campaign, mega discounts up to Tk 12,000, smartphones and other gifts through Shake Shake campaigns, Daraz flash puzzle challenge along with Firework vouchers (up to 10,500 Taka) will be available throughout the campaign.
The campaign will also include flash sales of certain brands every day, as well as a flat shipping fee on purchases.
Lotto, realme, Bata, Studio X (Marico), Savlon (ACI) and Dettol (RB) are the Diamond Sponsors for the campaign, while the Platinum Sponsors are Singer, VISION, Motion View, Fabrilife, Parachute Naturale (Marico), Godrej, Maggi (Nestle) and Lizol (RB). The Gold sponsors are Xiaomi Global Store, CKEYIN, Rongon Herbals, FURNICOM, Livingtex, TP-Link, DELL, Focallure, RiBANA, Trendz, Emami and Haier.
