Jabed Food and Beverage, a rising name in the Fast-moving Consumer Goods (FMCG) sector, is proud to announce its strategic partnership with ShopUp, the country’s foremost B2B commerce company. This partnership appoints ShopUp as the national distributor for Jabed Food and Beverage, enhancing the reach of our quality products across Bangladesh.
Distinguished leaders from both companies, including Rashadul Karim, managing director, Jabed Group; Sujayath Ali, co-founder and CBO, ShopUp; Vashistha Maheshwari, CFO, ShopUp; Md Ziaul Haque Bhuiyan, chief of staff, ShopUp; Md Abid Hossain Khan, DCFO, ShopUp; and Adnan Feroze, sourcing and partnership lead, Mokam, were present at the agreement ceremony, according to a press release.
"We are delighted to partner with ShopUp, leveraging their robust distribution infrastructure to reach every corner of Bangladesh," said Rashadul Karim.
"This collaboration aligns with our mission to provide high-quality food and beverage products to consumers nationwide, enhancing both accessibility and affordability. Furthermore, the integration of advanced technology will enhance business efficiency, ensuring that our operations are streamlined, transparent, and effective," he added.
Md Ziaul Haque Bhuiyan expressed enthusiasm about the collaboration: "We are excited to work with Jabed Food and Beverage and distribute their exceptional products throughout Bangladesh. Our commitment to enhancing local distribution ensures that high-quality homegrown brands reach consumers efficiently and affordably."
Through this partnership, ShopUp’s commerce platform, Mokam, will utilise its extensive network to ensure Jabed Food and Beverage products are available nationwide. Mokam’s strategically located distribution centres across the country will enable a seamless supply chain from production to retail, ensuring consistent quality and reducing wastage. Additionally, Jabed will leverage Mokam's powerful technology to enhance efficiency in their business operations, added the release.
ShopUp, through its B2B commerce platform Mokam, connects mills and manufacturers directly to small neighbourhood shops, creating a seamless network for food and essentials. This partnership with Jabed Food and Beverage is a testament to ShopUp's mission to build a fully local supply chain, supporting the distribution of local products to over 31 million people through its network of small shops.
